OECD launches a new primer on Sustainable Development using Espresso Book Machine supplied by DA Group (December 2008)
OECD Publishing’s new primer ‘OECD Insights: Sustainable Development’ is practising what it preaches by being published using revolutionary low-carbon publishing technology for sales in far-flung markets. ‘OECD Insights: Sustainable Development’ will be launched in the Angus & Robertson flagship bookshop in Bourke Street, Melbourne using one of Time Magazine’s Inventions of the Year - the Espresso Book Machine from On Demand Inc. Each copy sold will save 5.8kg in carbon emissions.
Traditionally books are printed in one place then shipped worldwide to distributors and then forwarded to booksellers and libraries, which generates a significant carbon footprint. This “just-in-case” approach to publishing and bookselling also creates delays in a book reaching more distant markets, which can be frustrating for readers.
On Demand Inc’s innovative Espresso Book Machine is helping to change this. It uses an electronic file to produce the book where it is sold, copy-by-copy, as and when they are needed. There is no need to batch print, transport, or store too many copies. With the Espresso Book Machine, publishing can become a “just-in-time” business.
Toby Green, Head of Publishing at OECD said: “This new technology is transforming the publishing industry, giving us the opportunity to reduce significantly our carbon footprint and improve delivery times for customers. Furthermore, it opens the door for us to adapt our publications to local markets. So, in the case of Australia we can pull together all the chapters about Australia that have appeared in our books over the past twelve months and offer them as a compilation just in that market. This has never been economically feasible before. So, alongside the launch of ‘OECD Insights; Sustainable Development’ we'll be launching 'Australia at a Glance'. We think On Demand’s Espresso Book Machine global network will open up new possibilities for us to do more publishing adapted to local markets.”
Dane Neller, co-founder and Chief Executive Officer of On Demand Books, the New York-based company that created and supplies the Espresso Book Machine around the world, said: “Angus & Robertson and the OECD are to be congratulated for this innovative use of the Espresso Book Machine, which demonstrates both its high relevance in a sustainability context, and its clear potential to drive revolutionary global changes in the availability and distribution of books.”
The launch of this book is an international collaboration between OECD Publishing in Paris, On Demand Books, Inc in New York, the major Australian bookselling chain Angus & Robertson, and DA Information Services, the Australian book wholesaler.
DA Group Executive Chairman, Richard Siegersma said: “We are in the unparalleled position of being Australian distributors both for Espresso Book Machines and the entire range of OECD Publications. The opportunity to pioneer this historic initiative was irresistible, and sets the scene for the future of book supply in this part of the world. We welcome enquiries from publishers and libraries interested in building a sustainable supply alternative.” |